The third Thursday in November means the release of the latest Beaujolais Nouveau vintage. Another year and still the craze persists. Italians have Novello wine too… but, like with most things, the French are better organised and therefore more commercially successful.
Well, commercially successful is a relative term.

That supermarkets are plugging the new wine at 1,99€ a bottle devalues the work of the vineyard labourers, the winemaker and his equipment, and the price of the land and of the grapes.
Beaujolais is hugely successful in generating interest and increasing consumption for a couple of days, yes, but in a year like 2017 with unprecedentedly low yields across the board, shouldn’t we be making consumers pay a little more?
I was reading a piece (in Italian) by my friend Angelo Peretti this morning in which he talks about his incomprehension of the unwavering support that people give to their favourite football team. He likens it to his bafflement at how the different sides in the wine world (conventional vs natural) also jeer, shout and mock the other. Whilst I most definitely fall on the natural end of the spectrum, I hope I succeed in keeping an open mind. I wholeheartedly agree with Angelo’s conclusion: if a wine is made well, I’ll drink it. (I mean, remember that I am English after all!)
That said, when I’m at home choosing which wine to open, I have very simple criteria: it must be made well, taste good and suit the occasion. There’s so much choice of wine out there today that I don’t understand why we still feel obliged to drink something we don’t enjoy. As some famous person once said: “Life is too short to drink bad wine.”
Now I know the standard of Beaujolais Nouveau has vastly increased when you think back to the banana years but most of them are not my cup of tea.
I like the Gamay grape; it has unique qualities that remain largely under-appreciated. Beaujolais was also the first French region for which I learnt all the appellations (Burgundy is impossibly complicated for a beginner, Alsace unpronouncable, but the 13 crus of Beaujolais, perfect!)
The problem lies in the fact that I am not a huge fan of carbonic maceration. I know that light and fruity red wines appeal to a certain sector of the market but there’s no getting over my predeliction for wines where you taste the soil, the roots, the minerals.
It’s not that Beaujolais Nouveau wines are bad, it’s just that there are better alternatives. If you don’t mind, I’ll be drinking this Beaujolais today at lunch.



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