Beaujolais Nouveau Release Day

CategorIes:

By

·

2–3 minutes

The third Thursday in November means the release of the latest Beaujolais Nouveau vintage. Another year and still the craze persists. Italians have Novello wine too… but, like with most things, the French are better organised and therefore more commercially successful. 

Well, commercially successful is a relative term. 

Photo (c) Paco Mora / owner of La Cave d’Ivry (the photo was obviously not taken in his shop!)

That supermarkets are plugging the new wine at 1,99€ a bottle devalues the work of the vineyard labourers, the winemaker and his equipment, and the price of the land and of the grapes.

Beaujolais is hugely successful in generating interest and increasing consumption for a couple of days, yes, but in a year like 2017 with unprecedentedly low yields across the board, shouldn’t we be making consumers pay a little more? 

I was reading a piece (in Italian) by my friend Angelo Peretti this morning in which he talks about his incomprehension of the unwavering support that people give to their favourite football team. He likens it to his bafflement at how the different sides in the wine world (conventional vs natural) also jeer, shout and mock the other. Whilst I most definitely fall on the natural end of the spectrum, I hope I succeed in keeping an open mind. I wholeheartedly agree with Angelo’s conclusion: if a wine is made well, I’ll drink it. (I mean, remember that I am English after all!)

That said, when I’m at home choosing which wine to open, I have very simple criteria: it must be made well, taste good and suit the occasion. There’s so much choice of wine out there today that I don’t understand why we still feel obliged to drink something we don’t enjoy. As some famous person once said: “Life is too short to drink bad wine.” 

Now I know the standard of Beaujolais Nouveau has vastly increased when you think back to the banana years but most of them are not my cup of tea. 

I like the Gamay grape; it has unique qualities that remain largely under-appreciated. Beaujolais was also the first French region for which I learnt all the appellations (Burgundy is impossibly complicated for a beginner, Alsace unpronouncable, but the 13 crus of Beaujolais, perfect!)

The problem lies in the fact that I am not a huge fan of carbonic maceration. I know that light and fruity red wines appeal to a certain sector of the market but there’s no getting over my predeliction for wines where you taste the soil, the roots, the minerals. 

It’s not that Beaujolais Nouveau wines are bad, it’s just that there are better alternatives. If you don’t mind, I’ll be drinking this Beaujolais today at lunch.


Discover more from GOT LEGS

Subscribe to get the latest posts sent to your email.

3 responses to “Beaujolais Nouveau Release Day”

  1. dccrossley Avatar
    dccrossley

    Emma, I do broadly agree with you, and Noovo for €2 is quite shocking on several levels, but I can’t help but enjoy the Nouveau of the natural wine crowd like Foillard and Lapierre. In fact two which I recommend in the UK are those of Laurence and Remi Dufaître and Karim Vionnet.

    The best are often labelled “Beaujolais-Villages Nouveau”, and that, without making this comment unduly long, is significant (sometimes) in terms of potential quality.

    As an aside, some Nouveau was reportedly on sale yesterday in one or two supermarkets. It seems a shame they won’t play the game, not that I care about the wines they were selling…

    1. Emma Bentley Avatar
      Emma Bentley

      I agree with you, David, that the natural wine crowd in Beaujolais have dramatically raised the bar. Interesting, I didn’t know that there was a perceptible difference between Bojo and Bojo Villages.

      I will never drink Rémi Dufaître (he insulted me so violently at a tasting in May 2016 that I was reduced to tears) but Karim’s I do like. I also like a couple of vintages of Foulards Rouges’ Nouveau but 9 times out of 10, I much prefer a straight-up syrah made traditionally. It’s a matter of taste! 🙂

      That is a pity. I wonder if the shelf stackers knew that they should have been keeping it until today. Kind of like starting the Christmas sales before Dec 25th…,

  2. The Winesmacker Avatar
    The Winesmacker

    Save us from that Beaujolais Nouveau craze! At least you picked something beautiful from the Perraud’s for your lunch.

Leave a reply to The Winesmacker Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.